The most genuine brands are built by human beings putting their heart and soul into their brand's message and success. 

The best guardian of any brand's life force and national voice is a human creative as invested in the outcome as you are, not because they were prompted but because they share the faith in what your brand stands for.

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I have years of experience building national identities, including brand image and voice, and the supporting governance, standards, tools, and resources needed to keep it cohesive across regions, teams, and channels. I make sure your brand is moving in the same direction... and gently escort unauthorized fonts from the premises.