Relevant Experience

2022- Present

Advocate Health Advisors Remote

Senior Graphic Designer/Chief Creative Officer 

Advocate Health Advisors

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•  Collaborated with the marketing team, designing materials for 1500+ requestors.

• Created art and copy layouts for diverse visual communication media.

• Implemented an asset database, saving approximately 30 hours weekly by streamlining asset discovery.

• Led the use of CANVA teams for brand continuity, developing a marketing asset catalog with 20+ custom templated designs.

• Spearheaded digital ad campaigns, social media designs, and 9 national branding campaigns.

• Designed a new logo within 90 days, resulting in a new trademark.

• Built landing pages and updated corporate websites with outside vendors.

• Developed and implemented a comprehensive brand identity guideline to ensure consistent and effective branding across all marketing materials and platforms.

• Led the creative team in developing innovative design concepts and strategies that aligned with the company's brand and marketing goals.

• Oversaw the creative direction and execution of visual communication projects, ensuring the brand message was effectively communicated and visually appealing to the target audience.

• Developed and executed creative concepts and strategies for print and digital campaigns that effectively communicated the brand message and drove customer engagement.

• Streamlined the design process by implementing efficient workflows and tools.

• Collaborated with cross-functional teams to understand project goals and requirements and translate them into visually appealing designs. 

2016-2022

Flagler County Government

Hybrid

Multimedia Communications Manager & Lead Graphic Artist

Flagler County Government/ Economic Development 

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• Designed brochures, displays, social media graphics, and website features with a focus on design principles.

• Updated and enforced County brand SOP and template guidelines.

• Contributed to the 30k redesign of the county website.

• Oversaw the creative development and content management of multi-channel efforts including TV, Radio, social media, and Editorial/Print marketing efforts.

• Developed and implemented a comprehensive multimedia communications strategy to effectively engage and inform the community about Flagler County Government's programs, services, and initiatives.

• Lead the development and execution of innovative and engaging multimedia campaigns to promote Flagler County Government's initiatives and increase community awareness.

• Collaborated with internal stakeholders to identify and execute creative strategies that align with Flagler County Government's branding goals and objectives.

• Supervised and evaluated the performance of the multimedia communications team members, providing guidance and feedback to enhance their skills and abilities.

• Coordinated with local media outlets to distribute press releases and promote the county government's events and programs.

• Analyzed market trends and competitor strategies to identify opportunities for improvement and differentiation in Flagler County Government's multimedia communications efforts.

• Ensured compliance with all applicable laws, regulations, and guidelines related to multimedia communications and graphic design.